Apple nails their new ad campaign – using online photos taken with iPhone 6

 Traffic lights unfocused

Apple Found Its Newest Billboards on the Internet
[Via Daring Fireball]

Brendan Klinkenberg, writing for Buzzfeed:

Last December, when the Bay Area had one of its rare rainy days, Cielo de la Paz took her kids out to play. She’s an avid photographer, “willing to wake up at five in the morning and hike 10 miles to get that shot of the sunrise,” and when she saw the reflection of her red umbrella on the wet concrete, she knew she had a good one.

“It took a few shots,” she said, “this was the last one I took, I was finally happy with how the wind arranged the leaves for me.”

She edited the shot with Filterstorm Neue, uploaded the picture to Flickr (she was taking part in the photo365 challenge), where Apple found it.

Then, they put it on a billboard.

[More]

What a great way to show how  imppressive pictures can look when using the iPhone. And some of these are from amateurs. Discovered on Flickr might now be a new route to fame.

No way is the WSJ correct on its sales numbers for the gold Apple Watch

 Bullion bar with Coins

Paging Auric Goldfinger
[Via Daring Fireball]

Josh Centers does some back-of-the-envelope math to estimate how much raw gold Apple might need for Apple Watch Edition production:

There are two conclusions we can draw from this scattering of data. The first is that Apple is about to take over the world. Not only will it be the most valuable company on the planet, but it will also be bidding for a third of the world’s annual gold supply, wreaking havoc on gold prices and doing who knows what to the global economy.

The alternative is that the esteemed Wall Street Journal is off on its Apple Watch Edition sales by an order of magnitude (or more). That would put the number at 100,000 per month, which seems more plausible.

I think the WSJ’s sources are deeply suspect on these production numbers. There’s no way Apple is planning on selling one million Edition models a month. That’s just nutty. Rolex sells only 600,000 watches a year.

[More]

The numbers do not add up.

Always do the math. Amazing that the WSJ just acted as stenographers of the information rather than actually check their reality. I would not doubt that this was a leak from Apple used to determine who could not be trusted. I suspect someone mau have lost their job leaking this false information.


More instances of the high tech capitalist selling the rope to their own hanging

Death Noose 

SSL-busting code that threatened Lenovo users found in a dozen more apps
[Via Ars Technica]

The list of software known to use the same HTTPS-breaking technology recently found preinstalled on Lenovo laptops has risen dramatically with the discovery of at least 12 new titles, including one that’s categorized as a malicious trojan by a major antivirus provider.

Trojan.Nurjax, a malicious program Symantec discovered in December, hijacks the Web browsers of compromised computers and may download additional threats. According to a blog post published Friday by a security researcher from Facebook, Nurjax is one such example of newly found software that incorporates HTTPS-defeating code from an Israeli company called Komodia. Combined with the Superfish ad-injecting software preinstalled on some Lenovo computers and three additional applications that came to light shortly after that revelation, there are now 14 known apps that use Komodia technology.

“What all these applications have in common is that they make people less secure through their use of an easily obtained root CA [certificate authority], they provide little information about the risks of the technology, and in some cases they are difficult to remove,” Matt Richard, a threats researcher on the Facebook security team, wrote in Friday’s post. “Furthermore, it is likely that these intercepting SSL proxies won’t keep up with the HTTPS features in browsers (e.g., certificate pinning and forward secrecy), meaning they could potentially expose private data to network attackers. Some of these deficiencies can be detected by antivirus products as malware or adware, though from our research, detection successes are sporadic.”

[More]

This software, originally used to inject ads into encrypted  (and supposedly secure) web pages, actually make things less secure and allows a man-in-the-middle to capture all your data, including passwords to things like your bank accounts.

They essentially hacked the security of their own system to allow them to sell ads. 

These approaches made the user less secure, and never told the user that this was happening. I expect money changed hands to pre-install the software.

Makes one wonder what other things might be used by these guys  to make money at the expense of the security of the user?

Maybe a few good lawsuits will change this. Perhaps the rest of the sociopaths will get the message.



Former GM CEO does his Steve Ballmer impersonation

 musk

Apple would be crazy to make cars, former GM chief says 
[Via - CNET]

Talk of Apple entering the car market is serious enough that former General Motors CEO Dan Akerson has felt the need to offer his two cents: Don’t do it!

Akerson, who left GM in 2014, told Bloomberg in an interview published Wednesday that if he were an Apple shareholder hearing news of the company considering building an electric car, he “wouldn’t be very happy.”

“I would be highly suspect of the long-term prospect of getting into a low-margin, heavy-manufacturing” business, he told Bloomberg.

[More]

The former CEO of the worst car maker in the US doing his best Steve Ballmer impersonation. Here is what Ballmer said about the iPhone in 2007:

There’s no chance that the iPhone is going to get any significant market share. No chance. It’s a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I’d prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.

 That sure went well. The iPhone is not only increasing market share but also making most of the smartphone profits. Having your stuff in 60% of anything but making no money will never overcome 10% of the market with all the profits.

Because of Apple’s money, it can leverage all sorts of things to give itself a competitive edge. Few other makers can meet Apple’s prices and make a profit because Apple acts so much like a monopsonist by tying up long term contracts for parts that no one else can meet and even loaning the foundries money to upgrade themselves, as long as Apple gets first dibs.

The profit margin for Tesla is 25%. GM’s is 12%. Apple would love ot get Tesla’s and probably could.

In fact if Apple is going to make cars (something I really am skeptical of) it will follow Tesla not GM.

But if Apple ever does make a car, it will not be anything like what GM makes, just as the iPhone, iPad, iPod and Mac were not like anything that was being made before they entered the market.

Speculation is fun. I’m not even sure it will be private cars. Maybe combining auto-guided cars with flight.

Or perhaps coupling an electric car with Musk’s Hyperloop. The Hyperloop itself looks to be moving forward. Maybe you drive in your electric Apple car and get special pricing and perks (like a rest room).


 

How being WEIRD is a good thing

Waves-Clogher Beach 

We Aren’t the World 
[Via - Pacific Standard]

IN THE SUMMER of 1995, a young graduate student in anthropology at UCLA named Joe Henrich traveled to Peru to carry out some fieldwork among the Machiguenga, an indigenous people who live north of Machu Picchu in the Amazon basin. The Machiguenga had traditionally been horticulturalists who lived in single-family, thatch-roofed houses in small hamlets composed of clusters of extended families. For sustenance, they relied on local game and produce from small-scale farming. They shared with their kin but rarely traded with outside groups.

While the setting was fairly typical for an anthropologist, Henrich’s research was not. Rather than practice traditional ethnography, he decided to run a behavioral experiment that had been developed by economists. Henrich used a “game”—along the lines of the famous prisoner’s dilemma—to see whether isolated cultures shared with the West the same basic instinct for fairness. In doing so, Henrich expected to confirm one of the foundational assumptions underlying such experiments, and indeed underpinning the entire fields of economics and psychology: that humans all share the same cognitive machinery—the same evolved rational and psychological hardwiring.

[More]

Nice article about how the West has actual cognitive differences from tthe East and just about everyone else. We have created and inhabit a different cultural environment and, like Darwin’s Finches, have evolved different social structures to deal with it. These social structures change the way we think.

This is a good thing, as long as we realize that our adaptations to this environment do not necessarily extend to all of humanity. It also fits in well with a recent paper that has gotten some press.

The acronym, WEIRD – Western, educated, industrialized, rich, and democratic – was coined to describe the social groups that have adapted the dominant cultural environment on the planet. Dominant by its outsized effects not only on natural resources but on other cultures as well.

A major hallmark of this:

In their paper the trio pointed out cross-cultural studies that suggest that the “weird” Western mind is the most self-aggrandizing and egotistical on the planet: we are more likely to promote ourselves as individuals versus advancing as a group. WEIRD minds are also more analytic, possessing the tendency to telescope in on an object of interest rather than understanding that object in the context of what is around it.

This fits in quite well with my model on hierarchical authorities and distributed democracies. Humans have two ways to think about the world – Daniel Kahneman calls them System 1 and System 2. System 1 is fast, giving us rapid responses to the world around us. System 2 is slow, taking a more analytical approach to gain greater understanding.

System 1 is instinctual, rules-based and heuristic. It lives in a world  of metaphor and narrative. It is what allows us to respond properly the first time we see a wolf.

System 2 is slower, analytical and energy intensive. It is fact-based, not narrative-based. It is what allows us to see a wolf and produce a thousand breeds of dogs.

System 2 often is used to produce the narratives needed for System 1 to act to fast. A large part of the necessary adaptations to a new cultural environment is for System 2 to synthesize complexity into the simple narratives that System 1 uses.

This why different cultures are so plastic that they seem to think differently. They have differaent metaphors for System 1 based on the results of previous System 2 processes to assess the environment.

Cultures that failed to do this, to understand the cultural environment they inhabited, by transferring System 2 understanding into System 1 rapid responses, collapsed.

Just as the dodo failed to adapt to humans on the island. 

System 2 is useful when something new enters the environment, requiring deeper examination to understand how to deal with it. System 1 is for things we already know how to deal with, because they are a constant in our cultural environment. 

When someone says “You aren’t listening to me” it is often because  people are reacting with System 1 thoughts about something new that requires System 2 approaches. The listener  really is not ‘thinking’ but reacting. Fast, not slow.

Now on top of these ways of thinking,  we have two modes for organizing our social groups – hierarchical authorities and distributed democracies. The former puts the place of the individual into a specific social structure, atomizing while creating specific roles.

The latter subsumes the individual into a network designed for rapid information flow. Both approaches can use either System. For example, authority coupled with System 1 produces people who instinctually know how is above them and below them in the hierarchy, responding without thinking to commands.

But hierarchy coupled with System 2 produces analysis of a problem, breaking it down into pieces that those in a hierarchy can address more easily.

System 2 coupled with democracy can produce the Scientific Revolution. System 1 approaches here can rapidly disseminate the information from that revolution, by synthesis, not analysis.

So,we can see that WEIRD cognitive approaches have produced extremely large and complex hierarchies and democracies, which both use important System 1 and System 2 processes.

That is what has produced Western civilization. I would suggest that a key adaptation of this culture – something that has allowed it to dominate  has been to make System 2 approaches  external. Tacit System 2 creates shamans and alchemists. Explicit System 2 produces scientists.

WEIRD cultures are more analytical and use System 2 to a much larger extent than any other culture. That is because our rapidly changing cultural environment keeps throwing up novel problems we have to analyze deeply to solve.

We do not have time to relax with our System 1 responses to the world we live in. 

This could explain why there is such a difference in cognition today in America between conservatives in general and liberals. The data suggest that, as a group, conservatives are mostly using System 1 approaches (ie gut reactions and simple narratives) and are less WEIRD than average. Liberals  on the other had, are the mostly WEIRD, using analytical, System 2 thinking much more.

Thus why they have such a hard time coming up with the sort of short pithy metaphors to deal with the world, a world that is rapidly shifting from one stage to another, with the metaphors needed for System 1 thinking ins tremendous flux.

I think this is due to the Information Age, Moore’s law and the exponential economy.

We are living in a rapidly changing cultural environment, one where social norms and System 1 rules are changing. We need to develop new rules, new adaptations to this cultural environment. This requires analysis – System 2 – which is currently found more concentrated in the liberal side than the conservative.

It is a fluke of timing that these different approaches mostly align with political parties. In the 1850s, the thinking was the same – one group responding to changes by deeper analysis while the other retreated to old principles – but the parties were reversed  with the Republicans being the radical party adapting to the new cultural environment.

It doe snot matter which group is doing the analytical thinking. What is important is that we use this analysis to come up with better narratives and metaphors for sustain adaptive System 1 thinking.

The data suggest that less than 20% of even WEIRD cultures spend a lot of time in analysis and deep thinking. So a lot of liberals are also acting with System 1 responses, mostly to old rules for the old environment.

If we fail to adapt to the new cultural environment we are creating, then we will fail as a society. 

This model does not show what the adaptations we need to make will be. But it does suggest where those adaptations, those new stories will come from.

It does explain why the professions most aligned with slow, deliberative, analytical thinking – such as scientists – tend to align with liberals.

And why those most charged with creating new narratives – Hollywood – are also seen as liberal.

I expect this will change as we continue to adapt better to the new cultural environment. The current fluke – where analytical thinking falls more under one political group – may only be seen when our culture is undergoing rapid change. Once we gain better adaptations, creating the necessary narratives to support fast responses, we will all fall under mostly System 1.

Because we will understand the new rules of the culture. In fact, a large part of why System 2 evolved in humanity may simply be to gain understanding that can more easily be implemented by System 1. To create better narratives to explain the world.

And one interesting aspect that unfolds from this data deals with whether urban areas are generally more liberal because they attract liberal people or do they make people more liberal.

I’m falling on the cities make people more liberal. The paper showed that people can easily be trained to use either approach. It is a response to the environment they find themselves and what is required more often – rapid response to something you already know or slower responses to novel events.

I would suggest that having to adapt to the much more complex environment of a large city would require everyone to use more System 2 thinking than living in a rural one.

And right now, more System 2 correlates with being liberal.

I am not surprised that the most liberal cities, such as San Francisco, Washington DC and Seattle, are also home to some of the greatest technology/information/poetical changes driving our new cultural environment. 

The adaptations our culture is acquiring will be driven from those places where greater System 2 thinking is happening. Because they are creating the stories needed to sustain System 1 reactions to the new environment.


How (Why) will Apple make a car?

Tesla Visit 18 

Apple has ‘several hundred’ workers designing new electric car, codenamed ‘Titan’ – report
[Via AppleInsider]

The smoke surrounding rumors of an Apple-branded vehicle has begun to thicken, as a new report says that Apple is indeed working on an all-electric vehicle that would take the shape of a minivan, with a huge team tasked to the project.

[More]

How will this work? This ar emy thoughts.

Tesla has a profit margin about the same as Apple so it would not necessarily reduce their profits but there is a big difference between making a lot of consumer products and a few thousand cars. There is a huge infrastructure need, what with batteries and what not.

I do not think that will need to build their own infrastructure. as with making iPhones, they will use infrastructure of others to build their cars. 

Perhaps even Tesla.

Tesla released their patents. Their goal is to create the standards for the industry. And this:

Technology leadership is not defined by patents, which history has repeatedly shown to be small protection indeed against a determined competitor, but rather by the ability of a company to attract and motivate the world’s most talented engineers. We believe that applying the open source philosophy to our patents will strengthen rather than diminish Tesla’s position in this regard.

So they want competition, especially ones that use their own technology. 

And they are building a huge giga-factory for their batteries. In 5 years, it will be producing enough batteries for 500,000 cars.

Is Tesla going to market all those cars themselves? Or will they make cars designed by others?

Could Tesla and Apple actually be collaborating, using the design team from Apple and that of Tesla to create additional cars that Tesla could not just do by themselves?

And what would that car look like? Apple only enters an industry if it can change the rules. what would an Apple designed car do?

I’m not so sure but it is an interesting thought.

Green bubbles existed before blue bubbles

 iMessage conformation.

Being Green
[Via Daring Fireball]

Paul Ford:

A few months ago my friend Edd Dumbill shared a discovery. He pointed out that if you search Twitter for the words “green bubbles” you’ll find very consistent results. People hate green bubbles.

It’s a little thing, so very little, but it matters. One small factor among many that allow the iPhone to sustain higher prices and margins.

[More]

Yes, if you have an iPhone and send an iMessage to someone else who has an iPhone, you see a blue bubble. If it goes to a friend without an iPhone, it is a green bubble.

But Apple did not do this on purpose to get people yo hate Android. Any text message (usually SMS) that does not go through the security of iMessage is green. It is not simply an Android thing.

And, more importantly, the green bubble was present BEFORE iMessage existed.Yes, everyone used to be in a green bubble until Apple created its own messaging service. So, it kept green for SMS messaging, the same color it had always been, and chose blue for its own messages.

Why a different color? Cost for one thing as iMessages do not cost anything. And security for another. Point-to-point encryption.

As well as no 160 character limit. And all sorts of emojis. Easy to send pictures. The experience is much better because Apple provided specific interface improvements since it controls the servers. SMS is generic because it is used for everything else.

The hate for green bubbles came from the people using iOS. I’m sure Apple is not unhappy with this. But to say that the green was chosen simply to go after Android is ahistorical. This is simply a made up, stupid tempest in a tea pot.


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