apple watch 4-26-2015

New Apple Watch ads

Apple debuts three new ads showing Apple Watch use in everyday situations
[Via AppleInsider]

Commemorating the launch of the Apple Watch on Friday, Apple launched three new ads showcasing how the device can be useful in normal daily life situations.

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These Apple ads are about people first, using the watch, rather than about how amazing the watch is. These ads are like 60 second movies about people’s lives. we only notice the watch somewhat peripherally as people love and work and exercise and just live their lives.

How Apple does things differently – people are the focus of its ads, not the technology.

Image: Shinya Suzuki