The difference between Apple and everyone else, in one photo
[Via Quartz]
Apple is the largest technology company in the world for many reasons. But one of the most important is that it knows how to use its power. Here’s a good example we found recently while gadget shopping in Tokyo.
This is what most of the store—BIC Camera in Tokyo—looks like. This is a display in the PC department for Toshiba. You’ll notice poorly merchandised demo units, too many signs and pamphlets, garish decorations, bad lighting, and general visual and organizational chaos.
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Understanding what people like is an important part. But also having a product people can actually manipulate rather than have to read lots of copy in order to understand is another.
People play at the Apple tables.In community. At the other kiosks – the work to understand, by themselves.
