Apple is the largest technology company in the world for many reasons. But one of the most important is that it knows how to use its power. Here’s a good example we found recently while gadget shopping in Tokyo.
This is what most of the store—BIC Camera in Tokyo—looks like. This is a display in the PC department for Toshiba. You’ll notice poorly merchandised demo units, too many signs and pamphlets, garish decorations, bad lighting, and general visual and organizational chaos.
Understanding what people like is an important part. But also having a product people can actually manipulate rather than have to read lots of copy in order to understand is another.
People play at the Apple tables.In community. At the other kiosks – the work to understand, by themselves.