Google demonstrates why top down approaches fail in a distributed world

Google 

Country by country, Europe falls in and out of love with a “Google tax”
[Via Ars Technica]

Spain passed a new Intellectual Property Law yesterday, which includes a provision to tax search engines that show snippets of other webpages. It’s at least the third instance of a European government seeking to impose a fee on search techniques to support their traditional publishing industry. Such efforts are often labeled a “Google tax.”

“We are disappointed with the new law because we believe that services like Google News help publishers bring traffic to their sites,” Google told The Hollywood Reporter in a statement.  “As far as the future is concerned, we will continue working with the Spanish publishers to help increase their revenues while we evaluate our options within the framework of the new legislation.”

The Spanish law allows for sanctions of up to $758,000 for those who violate the law. The penalty applies to anyone who “links to pirated content,” according to THR, and in the Spanish view, that apparently includes Google News snippets.

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So, you know how Google got other countries to back off? They told the German publishers who wanted to get paid if Google used snippets that Google would no longer carry any of their stories on Google News. That way Google does not  have to pay and the publishers do not have to worry.

And every German publisher caved. They forgot yo have legislation forcing Google to carry their news. So they could then tax Google for carrying their news.

It will not work.

They need Google more than Google needs them. The publishers need a better business model.

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