Jean-Claude Biver, who heads the French group’s luxury watch division, said the US tech giant had made “some fundamental mistakes” designing the Apple Watch.
“This watch has no sex appeal. It’s too feminine and looks too much like the smartwatches already on the market,” Mr Biver said in an interview with daily Die Welt.
“To be totally honest, it looks like it was designed by a student in their first trimester,” added Mr Biver, who heads up the brands Tag Heuer, Zenith and Hublot.
“PC guys are not going to just figure this out. They’re not going to just walk in.”
The last quote is from the CEO of Palm discussing the paradigm shift that was the iPhone. Some of the rest:
“We’ve learned and struggled for a few years here figuring out how to make a decent phone”
And they never really did, even as the PC guts destroyed them.
I’m not certain the Watch is the Holy Grail but is the first real demonstration that what we will wear on our wrists will only tell time in a peripheral fashion, just as the supercomputer we carry in our pockets is only peripherally a phone.
People who continue to look at smart watches like jewelry are simply on the wrong side of the paradigm shift.
What we wear on our wrists will provide glances at data (something Apple has been the first to make explicit in my opinion). It is not for consuming data, like an iPad or for manipulating it, like a laptop or iPhone.
It is for rapid and quick interaction with data while we put our attention onto other things.
That is what I think Google got wrong with Glass, trying to make it kinda like a super computer on your head. What I think it should be is a display device for the output coming from the supercomputer in our pockets, for those times when we need to do more than glance.
Combine these and I bet we would have a very rapid way to interact with all the data being generated by the supercomputers in our pockets, in ways we cannot even imagine now.