Facebook – users are customers. Googlre- users are marks.

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Facebook Gets it. Google Doesn’t.
[Via UNCRUNCHED]

Facebook announced a new way for people to log in to apps “anonymously” today. You still log into the (third party) app using your Facebook credentials, but Facebook sends absolutely no information about you at all to the app.

Read all the coverage about it on TechMeme. The tech press is impressed, even to to point of wondering if there’s a catch.

I don’t know the details, such as if this is something all apps have to implement if they want Facebook login, or if developers can opt not to offer it while still using the “normal” FB login.

But it doesn’t really matter. Facebook is addressing a strong desire for privacy by its users.

Distill that even further and it comes down to this – Facebook is treating its users, at least in this case, like its customers.

Then there’s Google. Today I read that they’re going to stop scanning student Gmail accounts (because of a lawsuit). Of course the rest of us who haven’t sued Google get the same old treatment.

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Another difference between 21st century efforts (which often work for win-win solutions) and 20th century ones (which often work based on zero sum approaches)

Google changes things to force us to use what it wants us to. Facebook changes htinsg to give us what we ask for.