Seating upgrades using iBeacon


Apple’s iBeacon used to push seat upgrades in nosebleeds at sporting events
[Via AppleInsider]

Some U.S. sports arenas have begun pushing ticket upgrades to fans in the cheap seats through Apple’s iBeacon technology for iPhone, offering users the ability to upgrade their seats quickly and easily.


Nice win-win. The team gets some money for a seat that would already be empty and gets to make sure that the staium looks fuller.

The fans get to experience the game in a much better location. All because they had an iPhone.