They hate Tim Cook because he cares about us

 empathy

Tim Cook to Apple Investors: Drop Dead
[Via NCPPR]

Tim Cook to Apple Investors: Drop Dead

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[More]

Sociopaths. They hurt us all. This group fails to understand that part of Apple’s success is caring about the world its customers live it. It wants to sell them devices that make that world better.

So trying to make the world better by decreasing pollution— in ways that actually also make money for Apple—is a direct ROI. Or it should be to these guys. But they seem to be suffering from some psychiatric disorder.

An anti-social one.

Yes, they do not want Apple spending money on environmental stuff, such as reducing toxic emissions or polluting water supplies, when that money should go to shareholders. Some quotes:

“The company’s CEO fervently wants investors who care more about return on investments than reducing CO2 emissions to no longer invest in Apple. Maybe they should take him up on that advice.” …

…After today’s meeting, investors can be certain that Apple is wasting untold amounts of shareholder money to combat so-called climate change. The only remaining question is: how much?”…

…”Apple’s actions, from hiring of President Obama’s former head of the Environmental Protection Agency Lisa Jackson, to its investments in supposedly 100 percent renewable data centers, to Cook’s antics at today’s meeting, appear to be geared more towards combating so-called climate change rather than developing new and innovative phones and computers.”

Sociopaths. They got GE to buckle here but not Apple. Here is how this was described by another attendee:

What ensued was the only time I can recall seeing Tim Cook angry, and he categorically rejected the worldview behind the NCPPR’s advocacy. He said that there are many things Apple does because they are right and just, and that a return on investment (ROI) was not the primary consideration on such issues.

“When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.” He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.

As evidenced by the use of “bloody” in his response—the closest thing to public profanity I’ve ever seen from Mr. Cook–it was clear that he was quite angry. His body language changed, his face contracted, and he spoke in rapid fire sentences compared to the usual metered and controlled way he speaks.

He didn’t stop there, however, as he looked directly at the NCPPR representative and said, “If you want me to do things only for ROI reasons, you should get out of this stock.”

We would all be better off if they did sell their stock. They lack an understanding of why Apple is so successful.

As do many sociopaths from Wall Street. As I wrote earlier— Apple is successful because it has created a family that includes its own customers.

So, Apple makes the world we live in better and we buy stuff from it because of that. By helping save the environment (even if that help does nothing) it shows that it wants to improve where we live. And sell us products that also make our life better.

They are both part of the same thing, as far as Apple is concerned.

Even if climate change was not happening, it would still be useful marketing, because it shows Apple cares about our world. Don’t those sociopaths get it? 

Nope because of the actual defects in sociopaths—they show a lack of remorse, a lack of shame, and, tellingly a lack of empathy.

Sociopaths, lacking the empathy and sympathy described by Adam Smith in his book on Moral Sentiments. These are not the moral men he expected to be running capital markets.

They are bandits, enriching themselves at the detriment of the rest of us. It is not normal for them to be the ones running our capital markets.

We need them all to sell all their stock.We need to move the sociopaths to other jobs.

Then perhaps we can begin the road back to normalcy.

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