Claire Cain Miller, writing for the NYT (ran on the front page of yesterday’s print edition):
The value of Plus has only increased in the last year, as search advertising, Google’s main source of profits, has slowed. At the same time, advertising based on the kind of information gleaned from what people talk about, do and share online, rather than simply what they search for, has become more important.
The conventional wisdom about Google is that they’re selling our privacy to advertisers. That’s no longer a fringe opinion — it’s the consensus. They’re breeding resentment.
“If you sit in on a poker game and don’t see a sucker, get up. You’re the sucker.”
“If you don’t know who the fool is in he deal, it’s you.”
Google knows who the fool is. And it is not them. I never use Google Plus. Too much useful informaiton for them to make money and none foe moe.
I try as little as possible to use Google services while logged in. For a free mail service, I use excite.com. Free is great but I try to disperse myneeds to different providers, jsut to make it a little harder to make money form my usage.