Ahrendts’ influence – Burberry was using the iPhone 5s even before it was for sale

This was uploaded on September 16 while iPhone 5s was not for sale until September 20.

It was shot entirely with different iPhone 5s cameras. Get it? Uploaded 4 days before the iPhone 5s was available.

So Angela was already using Apple technology for marketing even before everyone else had the phones. Demonstrating not only how great their wardrobe was but how useful Apple technology was.

Nice. I mean Apple does not usually let anyone have access to their technology before it is announced.

And the video is pretty nicely done, showing off the slow motion effects of the iPhone, for example.

I am much

more hopeful now.