by State Farm
Helsinki journalist Lauri Malkavaara got a Nokia E51 in 2008, couldn’t figure out how to use it, and wrote a letter to Nokia. Simple perspective, but incredibly prescient.
Read the whole article to see how a reporter tried to fix things in 2008 as a private citizen and how Nokia knew internally they were screwed. This says it all:
He [a Nokia director] also told me that when the iPhones came out in the United States in the summer of 2007, the situation was followed closely at Nokia. A courier immediately brought a large number of iPhones to Nokia’s head offices in Espoo.
The director brought his own iPhone home that same evening. He studied it so enthusiastically that his four-year-old daughter also became interested.
As an experiment, he gave the telephone to his daughter, and she learned to use it immediately.
In the evening as the parents were going to bed, the drowsy four-year-old appeared at their bedroom door with a question: “Can I take that magic telephone and put it under my pillow tonight?”
That was the moment when the Nokia executive understood that his company was in trouble.
That is the genius of Apple. Their advanced interfaces are childlike. Most everyone else’s are adult-like, in ways that most adults simply cannot use.