Apple’s new TV content strategy – gamechanger or negotiating tactic

televisionby .reid.

Apple negotiating directly with content providers for new TV product – report
[Via AppleInsider]

In a bid to break a stalemate in its attempt to release a full-fledged television set, Apple has reportedly brought ESPN, HBO, and Viacom to the table and is negotiating directly with content providers, rather than cable companies.

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Apple has been trying to work with cable companies in order to get the content through them. That way it could more easily provide a seamless experience – its just like cable.

But if they get ESPN and others directly, then the cable guys ae out of business and people can get their material a la carte. In fact, Apple has enough money to get an exclusive deal with the NFL if it wanted.

A lot of people are beginning to forego cable because of the expense. People wait to stream HBO and other premium content. It is no longer necessary to have a link to content that is always ‘on’ as cable requires.

My favorite new show is Broadchurch on BBCAmerica. You can download the first episode from free from iTunes – do it!

Heck, I know young people who only have cable for their internet. They stream what they want and use an HD antenna to get local channels. That covers 90% of what they want. The rest they just replace with video games.

I’m still not convinced how Apple will survive in a market where margins are so thin. And people upgrade their TV less often than a phone or computer.

So maybe it is all a ploy to get the cable companies to bend a little. We shall see.