Jobs, while famously misquoted, did say this:
We attract a different type of person‐‑a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe.
Jobs certainly did make a dent in the universe. And Apple deserves some credit for making it possible for just regular people to make their own dents in the universe.
Sure this is a marketing video but is one of the best filmed, edited and paced ones I have ever seen. I want to see a TV show which just examines the worldwide effects of mobile apps.
Not a single Apple employee is identified in the video. It focusses on people, working in the places they live around the world from Africa to the Arctic.
It also shows just how different the world is today than 5 or even 3 years ago. Things are getting so much better in so many bottom-up ways that have a hard time getting the attention that top-down “The End is Near” approaches clammer for.
While Apple’s devices are featured here, there is so much more, so many instances of what people can do with technology The health official riding an easily maintained motorcycle whose mobile app help provides medical care, the parathlete with state-of the art prosthetics controlled by an app so she can row and wear high heels, the Inuit woman working to save the language of her people by speaking into a portable super-computer, the 10-year old disabled child who ‘spoke’ for the first time on the day he got a tablet,
I dare anyone whose heart still beats to make ti through this video and not be joyful at what people have done. The ability to craft solutions that fit their personal needs is a hallmark of the current age.
Instead of mass-marketed tools, they can have personalized ones. We would have gotten here eventually but Apple, with its disruption of the mobile market and the creation of the app economy, deserves credit.
We can now all make our own dents in the universe.
One thought on “People making their own dents in the universe”
OMG! Magnificent! I have always believed that Steve Jobs changed the world with the MAC, but maybe his biggest achievement was allowing other people to help change the world! Are APPs the world’s biggest invention of all time?!
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