Toyota has cranked up the publicity machine when it comes to its planned towing of the space shuttle Endeavour across a Los Angeles freeway overpass with one of its Tundra pickup.
The automaker has created a pretty cool website devoted to its bit part in the move starting Friday. The decommissioned shuttle is on its way from Los Angeles International Airport, where it was dropped off by its Boeing 747 hauler, to its retirement home at the California Science Center near the city’s downtown.
How did I miss this?They needed to get the shuttle over a bridge above the 405 but the normal towing vehicles were too heavy.
So a sponsor, Toyota, seeing a great commercial stepped up with a stock Toyota Tundra.
Toyota’s involvement continues a partnership between the car company’s USA division and the California Science Center to provide support and awareness of the space program and education of the public through exhibits and programs. The pickup that will be used to two Endeavour will also go on display at the CSC as part of an interactive exhibit on the physics of leverage.
And here is the result:
And for you who worry about it being Toyota, here is a video they put together to show how much the Tundra – which is 75% of the parts are from North America – was designed, engineered and built here – in San Antonio. ANd it has some cool shuttle video: