The only way for publishers to break Amazon’s hold – get rid of DRM

Did The Publisher’s Own Insistence On DRM Inevitably Lead To The Antitrust Lawsuit Against Them?
[Via Techdirt]

We’ve discussed in the past how it was the book publishers’ own stupidity that put them in a position of demanding DRM from Amazon when Amazon wanted to launch the Kindle. The end result, of course, went exactly against the publishers’ best interests, because it locked everyone in to Amazon as the platform. Because buyers can’t easily switch to another platform and take their books with them, they have to keep using the Kindle (or Kindle app) if they want to continue to have access to the books they’ve bought in the past (because, remember, you don’t own what you think you “buy” with ebooks).

Making Amazon such a dominant player in the market was a huge mistake — and it was totally avoidable. We’d already seen the exact same thing happen with music and iTunes, where the labels originally required DRM, and Apple complied, locking many people into iTunes (a lock-in that was eventually taken away). We couldn’t figure out why the publishers were so stupid to give Amazon such power, but it sounds as though it was a combination of technological illiteracy and an irrational fear of “piracy” trumping business sense.

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Digital Rights Management is what locks people into a Kindle. They can not read the book at all unless they have a Kindle.

Get rid of DRM and the publishers can sell their books to anyone using any device, not just Amazon’s.

How much you bet that they never take this route until it is way too late>