by Nadya Peek
Recently we reported on Medical Justice and its efforts to help its clients squelch negative patient reviews. Now evidence has emerged that MJ has also been posting positive reviews on behalf of its clients on multiple review sites.
The first to notice the trend was John Swapceinski of RateMDs.com. Between November 2010 and March 2011, six IP addresses registered to Medical Justice collectively submitted 86 ratings to his site. They reviewed a total of 38 doctors in Florida, New Jersey, California, North Carolina, Hawaii, Texas, Illinois, and seven other states. Several of them appear to be known MJ clients. At our suggestion, Yelp reviewed its logs and found that those same six IP addresses had also been responsible for numerous favorable doctor reviews on Yelp.
They claim they are working on a program to get people to rate the doctors right in the office. A good way to capture rel people and get the positive along with the negative.
That could help the consumer as well as the review sites. A real win-win.
But these reviews should be identified as such. And Medical Justice should be open about whether it is filtering any of these reviews at all.
Any sort of sock puppetry will kill this. And, unfortunately, MJ’s lack of openness seems to be more puppetry focussed than consumer focussed.
As reflected when you search Google with “Medical Justice” where some of the top 5 hits discuss MJ misconduct going back to 2008.