Action – push ads to everyone, not just those actively using the app
Sounds like hell on earth.
Update: Dan Wineman:
Airpush sounds like a really good way to turn “inactive users” into active uninstallers.
Reaction – torches and pitchforks
Making money based on ads simply does not seem like a viable approach. The amounts are tiny, the revenue stream is out of your control as Google controls the price of ads and the app can go from 5 stars to 1 star in a heartbeat if things go wrong.
A thing to remember in an App Economy is that feedback is immediate – both positive and negative.