Adding ads to an app – storming the Bastille time

pitforkby kevindooley

Action – push ads to everyone, not just those actively using the app

Airpush — Push Notification Ads for Android
[Via Daring Fireball]

Sounds like hell on earth.

Update: Dan Wineman:

Airpush sounds like a really good way to turn “inactive users” into active uninstallers.

[More]

Reaction – torches and pitchforks

How Do Users React When a Developer Adds Airpush Ads to an App?
[Via Daring Fireball]

Not kindly.

[More]

Making money based on ads simply does not seem like a viable approach. The amounts are tiny, the revenue stream is out of your control as Google controls the price of ads and the app can go from 5 stars to 1 star in a heartbeat if things go wrong.

A thing to remember in an App Economy is that feedback is immediate – both positive and negative.

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