Crushing an iPad may be too hard for those 20 lengths behind

airplane crash by Vrysxy

How to crush the iPad in 12 not-so-easy steps
[Via Digital Trends]

Want to get into the tablet PC business? Stop. Remember the warning Dorothy, Toto, the Scarecrow, the Tin Woodsman and the Cowardly Lion encountered on their way into the enchanted forest on their way to their appointment with the Wicked Witch of the West? “I’d turn back if I were you.” Since you’re not Dorothy and a bucket of water will not melt Steve Jobs, that’s good tablet PC market advice. (There’s a joke about Apple sales-associates as flying monkeys in there someplace, but damned if I can find it.)


This is a very truthful and humorous article. With steps like ‘Mine’s Smaller, But Better” or “Make It Cheaper” or “…But Not Cheap.”

I particularly like “Fictional Character endorsement”:

Suddenly, the iPad is the biggest star on TV. Apple’s tablet has made appearances in episodes of The Good Wife, NCIS, CSI: New York, Parenthood, Law & Order: Special Victim’s Unit – at that’s just one month into the new TV season. Since there won’t be a James Bond movie for a while, you’ll have to find a role for your tablet in a different cultural geek zeitgeist franchise. Do hobbits use tablets?

Someone 20 lengths behind might actually think a hobbit with an tablet would work?

Copying Apple without really understanding why t is so successful demonstrates a Cargo Cult way of thinking – “if we just believe hard enough, our cardboard airplane will take off because it looks like an airplane.” [Reminds me of this humorous piece from the 90s “If Operating Systems Were AIrlines.” Maybe we should have a new one for tablets.

They simply do not understand the underlying principles of the iPads’ success like Apple does. Until they do they will not have a useful competitor. Everyone forgets that it took 3 iterations of Windows before it became competitive with the first version of the Mac. Only by then did they get an inkling of the underlying principles, although I do not think they have every really gotten most of them. MS understood just enough to get the plane in the air.

It may have been a 707 compared to Apple’s Concord but it was compelling enough, and cheap enough, to succeed. I figure it will take as long for others to get what Apple already understands.

But this time it may very well be that Apple does not make its old mistakes. They certainly have seemed to do that with MP3 players. The iPod is 9 years old now yet Apple is the leader and there have been no real competitors that overtook them.