The old days when Shell ads showed how they made asphalt salad, or something like that

Shell Research: as delicious as rocks slathered in crude
[Via Boing Boing]

For reasons I am at a loss to explain, someone at Shell Research once believed that their mission could be made attractive to the public if it was summarized in this advert featuring a slimy petroleum salad.

Shell Research


I love the little cruets with oil in them. And the ‘salad’ in the wooden bowl. And the obviously female hands are supposed to be from our POV so we are the ones fixing the salad.Did this kind of stuff ever work? Or did people just remember that Shell made nice salads?