Apple demonstrates that profits ARE king

apple by London looks

In 1H 2010, Apple took 39% of the industry’s profit, more than 3 largest handset makers combined
[Via MacDailyNews]

Canaccord Genuity initiated coverage of Apple (AAPL) Tuesday…

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Apple has only 4% of the total market for mobile phones yet owns 39% of the total profit. The three largest handset makers – Nokia, Samsung and LG – only have 32% of the profit yet sell 25 times the number of phones.

This is why Apple does not really care about market share. They are not selling commodities like the others. And as long as that is only what the others sell, they will not make the profits.

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