Android goes bing, the App Store goes transparent, and one technology CEO goes to the Land of Questionable Metaphors.
So, Google makes money by people seeing their ads when doing searches. But, as I mentioned earlier this week, Google just changed their search engine page in a big way but have no idea how that will affect their ad revenue.
Now it comes out that Android phones from Verizon – Android being the OS Google gives away for free hoping people will watch ads and buy apps – will have Microsoft’s Bing as the default search engine, not Google. Yep, MS is paying Verizon to get its own search engine onto all the phones that Google helped create through Android.
Google gets no revenue for the Verizon phones, Verizon gets revenue from MS and MS gets revenue from Bing. Who loses in this situation?
As the Macalope says in the paragraph preceding the above quote:
Everyone wants to compare the Apple/Google mobile OS wars to the Apple/Microsoft desktop wars of the 1990s. But if Compaq ever got out of line, Microsoft always told them to go jump in a proverbial lake. And then it pushed them in an actual lake. Filled with sharks. A special breed of freshwater great white sharks that the company had genetically engineered for that particular purpose. And then it poured petroleum into the lake and lit it on fire.
Google doesn’t seem to be able to exercise that kind of leverage. Android’s popular, there’s no denying that, but at what price comes popularity when you wake up in a strange hotel room with your arm around Bing?