Apple is continuing its recent acquisition spree, this time buying Québec-based mapping mashup firm Poly9. According to Le Soleil, Apple quietly acquired the company in recent weeks, and most of its employees have already moved into offices at Apple’s Cupertino headquarters. The acquisition brings additional depth to Apple’s talent pool of mapping- and location-savvy programmers after last year’s purchase of Placebase.
So, I’m reading this nice report about Apple’s new purchase and run across this:
However, Poly9 is probably best known for its “Poly9 Globe,” a Flash-based clone of Google Earth. It was also behind the Santa Claus tracking site run by NORAD, and has been involved in the development of a number of Web-based mapping applications for Microsoft, Yahoo, and even Apple itself.
OMG. So many questions. What happens now? Will someone else fill in the Santa Claus gap or will Apple now be responsible for helping NORAD track Santa?
I just love the idea that Apple would bring us Santa Claus. How would Microsoft deal with that?