This is why I follow Engadget but not Gizmodo

tabloid by Editor B

Engadget had option to purchase “lost” iPhone 4G, advised not to by legal counsel
[Via Edible Apple]

This Gizmodo/iPhone 4G story sure has some legs, don’t it?

While Gizmodo is reaping all of the pageview rewards for its expose on Apple’s upcoming iPhone, it appears that Engadget was offered a similar purchasing opportunity but decided to turn it down on the advice of their legal team.

The WSJ reports:

Joshua Topolsky, editor-in-chief of Engadget, which is owned by AOL Inc., said that the site was contacted April 17 by people who claimed to have found the device in a bar. These people asked Engadget to pay for access to the device, but it declined to do so after consulting with its attorneys. “We believe it’s the same device,” said Mr. Topolsky.

Engadget might have missed out on one of the biggest Apple scoops of all-time, but in the end, they might come out looking a lot better than Gizmodo. Pageviews eventually dissipate, but Gizmodo’s obnoxious and suspicious handling of the story will linger on for some time.


While Engadget and Gizmodo ostensibly cover the same turf, one has always seemed less, shall we say sleazy, than the other. I always got the feeling that Gizmodo was happy to be a tabloid sort of publication. Like the Globe.

By paying for the device from people who had no right to sell it, Gizmodo revealed themselves to be the National Enquirer of tech sites. Sure, it makes a nice bit of money and has lots of readers but any sane person feels a little embarrassed to read it.. Are they going to start going through Steve’s garbage next?

Engadget appears to have decided to follow the law. Which is what I would expect from a reputable site. NIce to know that the ‘tech gossip’ site I follow seems to have some standards.

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