Andy is always fun

Andy Ihnatko unboxes the iPad
[Via Edible Apple]

For all you uber dorks out there, peep this video of an iPad unboxing courtesy of Chicago Sun-Times journalist and MacBreak Weekly regular Andy Ihnatko.


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Andy is always fun to read or listen to. His review is out and the title tells you everything you need to know –  iPad is pure innovation – one of best computers ever. I think he likes it:

No company can generate as much hype around a product launch as Apple. But that’s perfectly OK because no company is also nearly as successful at producing a new product that can justify almost any level of excitement that precedes it.

They don’t do it with every product launch, but bloody hell: they’ve done it with the iPad.

It’s a computer that many people have been wanting for years: a slim, ten-hour computer that can hold every document, book, movie, CD, email, picture, or other scrap of data they’re ever likely to want to have at hand; with a huge library of apps that will ultimately allow it to fulfill nearly any function; and which nonetheless covers the dull compulsories of computing (Mail, the web, and Microsoft Office-style apps) so well that there will be many situations in which this 1.5-pound slate can handily take the place of a laptop bag filled with hardware and accessories.

He has a great unboxing video and writes about his excitement. But this is a key insight and something that has been the whole point of almost everything Apple has ever made:

The most compelling sign that Apple got this right is the fact that despite the novelty of the iPad, the excitement slips away after about ten seconds and you’re completely focused on the task at hand … whether it’s reading a book, writing a report, or working on clearing your Inbox. Second most compelling: in situation after situation, I find that the iPad is the best computer in my household and office menagerie. It’s not a replacement for my notebook, mind you. It feels more as if the iPad is filling a gap that’s existed for quite some time.

It simply becomes a tool that provide you access to what you want. In a chameleon-like twist, it becomes whatever we need, while we are holding it.

He wrote another review – iBooks is worth the price alone for iPad as ebook reader – that illustrates this point.