Thanks to customers, we may know how many iPads pre-sold

Day 1 estimate: 120,000 iPads sold
[Via Brainstorm Tech]

A snapshot of who is buying what based on a sample of first-day pre-orders

Click to enlarge. Source: AAPL Sanity

The team at Investor Village’s AAPL Sanity board have completed their initial analysis of pre-orders for the iPad tablet computer.

Apple (AAPL) began taking orders on Friday for delivery starting April 3.

Based on a sampling of 48 orders (for 54 iPads), and not counting units that were reserved but not ordered, the Sanity team estimates:

  • Nearly 120,000 iPads sold. Their math: 124,596 (orders of all Apple products Friday) minus 16,500 (the average number of online orders on a normal day) times 1.11 (the average number of iPads ordered per customer) equals 119,987 iPads.
  • Wi-Fi over Wi-Fi+3G. Customers preferred the cheaper (and available April 3) Wi-Fi-only iPad over the Wi-Fi plus 3G model (due out at the end of April) by roughly two to one.
  • 16 GB iPads only slightly more popular. Pre-orders were almost evenly split between the 16, 32 and 64 GB models, with a slight preference for the less-expensive 16 GB model, which starts at $499. The highest-priced iPad is the 64 GB Wi-Fi+3G model, which retails for $829, AT&T charges not included.

“Apple has been able to generate over $75 million in revenue in one day on a product that 99.9% of purchasers haven’t touched or for that matter, even seen in person,” said Victor Castroll an analyst with Valcent Financial Group. “And, we’re still three weeks away. That is amazing.”


120,000 sold to people who have never touched one or seen it work. Not too shabby. All by having customers send in part of the order number, the time of the order and other details. It will be interesting to see how much momentum this has. It had dropped to about 7000 an hour later in the day. I would expect that the numbers drop dramatically next week.

I wonder just how many they will have available on opening day.