Revolutionary User Interfaces
[Via asymco]
A few years ago, around the middle of the last decade, the mobile phone market was characterized by the rivalry between a few established vendors. These were Nokia, Samsung, LG, Motorola and Sony Ericsson. These incumbent companies had a broad portfolio of devices including smartphones and feature phones and basic phones. Many also sold networking equipment and were deeply engaged with their customers, network operators.
There was also a set of entrants who offered only smartphones. They were quirky. HTC was a a prominent “ODM” or original design manufacturer who built phones for companies who added their brands and sold and supported the product. HTC made phones and PDAs for operator brands and for some large PC companies. It also began to sell phones under its own brand. RIM was also offering products that had evolved from pagers into email appliances with added voice capabilities. But RIM’s products were not very good as phones. Voice was so poorly integrated that many people carried both a BlackBerry and a voice phone. Then there was Palm with something called a Treo which promised many things but did not quite deliver.
In 2007 something happened which changed the industry. It took a few years to even realize it was happening but by the time it was obvious, it had changed to such a degree that huge companies found themselves in financial distress. This chart illustrates the effect.
[More]
Please read the whole article. I thought it would be another “Apple is disrupting the whole industry” article again but it is so much more.
It is attempting to show that the really disruptive aspects of our digital world come from new ways of interacting with the technology. From the mouse to the click wheel to touch, each device added to our ability to interact with technology and disrupted the industries that were not using that interface.
The phone industry was killed by the addition of touch.
Could the entire technology industry be disrupted by Siri? The author makes a good case. I agree.
Siri-type ways of interacting with a digital device have been a dream since Star Trek. Now Apple can put it in everything.
And no one has anything similar that is as robust. Could TV be what Apple disrupts next?

by 
