With Apple’s Sprint deal, did the maker just become the carrier?”
[Via MacSurfer's Apple]
There’s all sorts of news floating around today about Sprint agreeing to purchase a massive cache of iPhones over the next few years. It’s great news for Sprint, which has been having trouble keeping up in the iPhone-heavy world of AT&T and Verizon, and it could be great news for Apple, too. You see, if 2 and 2 really are adding up to make 4, Apple just bought itself a carrier, but not necessarily in the fashion you might think.
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This is interesting. Apple could do a deal where it finds out just how to sell its own phones on a carrier, eventually buying that carrier.
One thing I have discussed is how Apple is held back because the carriers get in the way, with their own business models. Providing streaming video to phones is hampered by the data rates of the woreless carriers, rates that are much higher than they need to be.
These rates hamper Apple’s online strategy.
Perhaps now Apple has a path around that.
Of course, this requires some real thought. Apple makes a lot of money by having multiple carriers sell the iPhone, especially around the world. Could it pull this sort of thing off worldwide? Would it need to?
How many phones would it sell by having a captive carrier with unlimited data, if that data mainly came from Apple servers?
But would it really want to run its own carrier? I’m not so sure but it is fun to speculate.

