The antitrust case against Google
[Via Brainstorm Tech: Technology blogs, news and analysis from Fortune Magazine » Apple 2.0]
The Senate hearings scheduled for Wednesday will only scratch the surface
Apple (AAPL) is conspicuously absent from the witness list for Wednesday’s hearing on “The Power of Google” before the Senate Judiciary Subcommittee on Antitrust, Competition and Consumer Rights. Yelp! and Nextag will be represented, but Google (GOOG) has stepped on a lot more toes than theirs to maintain and extend its dominance of the Internet’s sustaining source of revenue — advertising dollars.As Steve Lohr and Clair Miller’s story Scrutinizing Google’s Reign in Monday’s New York Times points out, Google’s share of search ad revenue is 75% in the U.S. and higher in Europe — well within the definition of a monopoly.
Having the dominant share of a market — or even a monopoly — is not illegal. What is illegal is using that power to enter, dominate and destroy other businesses.
As Lohr and Miller make clear, there is a growing chorus of Google critics — some of them familiar from the Microsoft (MSFT) antirust hearings — who complain that the Google boys are doing just that. But few have banged this particular drum more loudly than Brian S Hall, writing in his Smartphone Wars blog.
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Brian Hall’s list is a great enumeration of how Google really no longer earns the ‘do no evil’ appellation.
Apple innovates to create new markets. Google just seems to leverage its monopoly to enter new markets in ways that closely resemble Microsoft from the 90s.
Mostly by blatantly copying, instead of innovating. At this rate, it may begin really hurting its main brand – its search functions – as I begin to wonder if it is fiddling with the results to give its own sites a step up.


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