by ellenm1
Why Does The Entertainment Industry Seek To Kill Any Innovation That’s Helping It Adapt?
[Via Techdirt]
The LA Times recently had a good article about Hulu’s struggles with its corporate parents, the various TV companies. While Hulu itself has been massively successful, the TV companies are suddenly claiming it’s a threat (even though they own it) and are seeking to cripple the service in a misguided and shortsighted bid to “protect” their legacy offerings.
Combine that with our recent story about the record labels crippling Spotify and the Hollywood studios seeking to cripple Netflix, and you’ve got a pattern. Any time a new service comes along that helps drag the content industries into the present, the industry’s hit back by trying to kill off or cripple the golden goose.
The simplistic answer is that the entertainment industry is all about control, and they freak out about these success stories (that make them money) because they realize they’re losing control. I think it’s a little more complex than that, but not too much. The established entertainment business, for many, many years, has operated under the principle of being the gatekeeper to their industry. They’ve (incorrectly) believed that their value and the key to their business is in being the gatekeeper. But the amazing thing about the internet is that it knocks down fences and walls with ease.
Gatekeepers don’t make much sense.
[More]
The TV studios and TV companies fail to realize that their purpose is not to constrain access and make money but to enable access to make money. If they cut off Netflix, then Netflix must adapt or die. So what to do? How about become its own enabler? They outbid HBO!
The actions of the studios has been to empower Netflix to perform what had previously been done by the studios. They have now created a competitor.
A competitor who is more connected with what the market wants and has the agility to get it to them. Not too smart.
If they have worked to enable Netflix to do a better job streaming, they would never done that. Now they look to do the same with Hulu.
They are actually weakening their positions by trying to stay gatekeepers. If they simply enabled Netflix, Hulu and others to serve as conduits, they might have had a chance and might have prevented the creation of high powered competitors.
Gatekeepers want to get paid a fee just for keeping the gate. They reduce access.
People want easy access to content. Netflix and others enable that. The studios seldom do. What succeeds today are the business plans that do the best job getting customers what they want and need.
Hard to see the studios accomplishing that.
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