by tentwo.teneight
Blog Post: Questioning brainstorming
[Via Gurteen Knowledge-Log]
By David Gurteen
When I was in corporate life, many things were inflicted on me that I either hated or felt very uncomfortable with. Brainstorming was one of them. I can’t recall one where I felt anything useful resulted from them other than a pile of flip-chart paper.
It just never jelled with the way my mind works. I always felt the process far to controlling. I wanted to have conversations but that wasn’t allowed. So I would accept and go along with brainstorming as no one else seemed to question it.
So I am so pleased to see in this Newsweek article (via an interesting post by Johnnie Moore) that people are questioning the method.
And take a look here Brainstorming wont bring you good ideas.
This to me, sums it up: “Ideas come out of relationships, they come out of conversations.” and “good ideas are more likely to be the product of rambling conversations than brainstorming.” Oh and yet another post from Johnnie Moore: Where (and when) ideas happen – “people simplify their ideas as solitary, Eureka moments, whereas ideas often happen in social environments.”
There are some other good points made in the article too. “That people are attracted to the idea that complex things can be explained by a simple formula, or achieved by a step-by-step process. In this way, personalities are reduced to a number of types (such as the Myers-Briggs Type Indicator) and pathways to success are promoted with the packaging of a number of rules.”
How many times have I been asked for ten simple steps to implement KM? The world is too complex for that! And those of you who have seen Dave Snowden speak know his views on Myers-Briggs.
There is a lot of fundamental things that we have long taken for granted that need questioning.
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Not everyone learns the same way and not everyone comes up with ideas the same way. Believing that they do – that a bunch of flip charts will allow new ideas to come up – will not be successful.
New ideas come about through social interaction, through the friction that comes from different views and different approaches. Removing that diversity by saying only one approach will be used hampers real creativity.
Creativity and innovation can be simplified in only one way – making it easy for humans to interact and transfer information in a diverse environment with plenty of useful data. You do that and an emergent property will be great ideas.
I took part in some management training that used the Myers-Briggs testing. As a tool to put people into boxes, it is bunk. It simplifies complex human behavior too much to make the sorts of personnel decisions HR people need to make.
But, it is a wonderful tool to gain insight into the different approaches people use to solve problems and get through their lives. As I scientist I was really skeptical. I was the only ENFP in the class while almost every other scientist was ISTJ.
But I saw how different the world looks when everyone has the same viewpoint. The picture above demonstrates what happens when the Sensing people are grouped together and the Intuition people are grouped together. Each are given the same mix of Legos and asked to to build a structure.
Quite a difference. In the class I took, we split up into N/S groups, we were asked to describe a marker pen. The S group wrote down specific descriptions of what the pen looked like and what was written on it. It is black with white letters. It smells like turpentine.
The two of us in the N group wrote down things the pen could represent. iIt looks like a rocket or a hot dog.
Each group had very different ways of seeing the world. Neither was necessarily right all the time nor wrong all the time. But the wrong viewpoint at the wrong time could result in failure.
The best way to prevent this is to make sure there is a diversity of views, approaches and ways of learning. Then you also need to make sure you provide for each.
Some people need to talk to think but they can dominate those who can only think in silence.
Simplifications such as Myers-Briggs can be a useful tool for some limited uses but should never become dogma. Because, people can change their behavior to fit and will if their job depends on it.
But as a tool to help make sure a working group has the diversity it needs to be successful. It helps make explicit what we all pretty much know anyway – Richard talks a lot while Sue does not. Sam has lots of ideas but many are not worthwhile. Bob is really good at taking someone else’s ideas and reducing them to practice.
That is where successful ideas come from.
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