This is a very good use of Apple’s money, if true

dollar bills by Refracted Moments™

HDR photos in iOS 4.1 could be a result of Apple acquisition
[Via AppleInsider]

The addition of high dynamic range photos to the iPhone 4 via the iOS 4.1 software update may have come from the purchase of Imsense Ltd., a company that creates software to improve the quality of digital photos.

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As I wrote earlier, I am a fan of the HDR aspect of iPhone 4. Apple acquired this company in the summer and the former head of engineering is now at Apple. If that is really the basis behind this feature, than I would say it was a great acquisition and an example of how to integrate new software bought by a company into its products. Apple did the same thing to get the original software for iTunes and for iAds.

Not at all the way Microsoft does it. I wonder why one is gaining in the contest of ideas and one is falling behind.

Great interview revealing how a parodist can manipulate the media

Meet Josh Simpson, the Man Behind Twitter’s @BPGlobalPR
[Via Daring Fireball]

Nice scoop from Mat Honan for The Awl.

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This was a fun article to read because it discussed all sorts of detail about the fake BP PR group on Twitter. How labeling it directly as a parody actually increased its popularity. How Roger Ebert was responsible for its first big notice. How afraid they were of BP getting too angry and trying to shut them down – which never materialized. How they raised money for charity.

But it was this exchange that I really loved:

Awl: You were the first to follow the BPGlobalPR account, which almost got you busted by Adweek. Did you have to learn more about being stealthy as you went on? Were you ever worried that you would be exposed?

@BPGlobalPR: It was AdAge. I wasn’t that worried. It’s very easy to lie to the media. They kind of take you at your word. I got a call at work from Funny or Die’s publicist, and she said she had someone at AdAge who wanted to know about the BP Twitter account. “You can give her my email,” I said. “Don’t say it’s me, but I can point her in the right direction.” [The reporter] emailed me, and I made the mistake of replying to her with my phone number in the email. And she called me. I was on the phone with her and I said “I’m not the one who started it, but I can give you his email.” From then on I just used that email and it was pretty easy.

At Twittercon I had the genius idea to end my speech by running out of the room in a panic. I literally ran out of the room and ran outside to get a cab. The major problem with that plan is that I was wearing a ski mask and it turns out it’s very hard to hail a cab in New York in a ski mask.

One guy, this reporter who was not a very nice guy, chased me out of the building and got a picture of me with my ski mask up, in profile, getting into a cab. He snapped the picture and then he started looking for a cab also. What he didn’t realize is that my cab driver wouldn’t drive me anywhere. He was on break, and also was not thrilled to have a guy in a ski mask in the back of his cab. I was like almost in a shouting match with him, trying to get him to drive me. But I had to exit the cab, and I got behind the reporter and then got in another cab and left.

You know a lot of people in UCB and the comedy world knew, and no one said a thing. A lot of people could have outed me, but nobody did. I kind of expected to be outed at some point, especially because my name was associated with it early on.

[EDITOR’S NOTE: It is easy to lie to the media. So we asked Josh for some proof of his identity. He was able to tell us about a TED appearance long before it happened, but we wanted something more. He responded by sending us a secret message via email, and then repeating the message via a direct message on Twitter from the @BPGlobalPR account. We have reproduced this secret message below.]

HE SURE DOES

“It is very easy to lie to the media” should be on every person’s mind when they read something. Few reporters in the media seem to care at all when it is revealed that they were lied to. They continue to go back to the same people and get lied to again.

The Awl showed how they were able to determine whether the person they interviewed and the actual BPGlobal PR were the same person. That is more vetting than most MSM provide the vast majority of their anonymous sources.

Horrible start to the season

football dallas by bobbyh_80

Seven Points Through the First 59:57 Doesn’t Tend to Cut It in the NFL, No Matter How the Last Play Goes Down
[Via Daring Fireball]

The NFL season has started, and last night in a nationally televised game, my favorite team, the Dallas Cowboys, lost 13-7 in spectacularly indignant fashion to the lowly Washington Redskins, insofar as (a) the only touchdown the Redskins scored was a defensive touchdown from a fluke fumble recovery on a first-half-ending play Dallas never should have called; and (b) the final play of the game, a come-from-behind go-ahead touchdown after Tony Romo led an 80-yard drive with under two minute to play, was negated by the referees by a bone-headed holding penalty by the (I hope) soon-to-be-unemployed right tackle Alex Barron. This is important because it has robbed me of a chance to gloat.

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I grew up with Tom Landry and the Cowboys. And I hated the Washington Redskins more than any other team– well, maybe Green Bay was in there somewhere because of the Ice Bowl but we did not play them too often. Even with all the changes since then (and both teams have coaches I like), I still have a visceral need to watch Dallas beat Washington.

Living in the Pacific Northwest, we seldom get Cowboy games except when they are nationally televised. I was really looking forward to the game last night.

So, it was tough to watch that game last night, not least because it was so boring for most of it. Great games are like great stories – with ebb and flow and wonderful narratives.

Last night’s game looks like it was written by some penny a word hack, not a master storyteller. And most of the hackery dealt with Dallas. Let’s have Dallas fumble with 4 seconds left in the first half, leading to Washington’s only touchdown. But then have Washington do pretty much nothing the second half?

I actually got so bored with the game that I put it on the DVR and watched reruns of America’s Funniest Videos with my wife – who does not think that it is really American to have pro football games on Sunday evenings, just as I feel that Thursday games are some sort of plot. I did not watch the rest of the game until later.

Thank goodness because I could then skip the boring parts, which was most of the game. Only the end was riveting until that final ‘twist’.

Let’s have Dallas move down the field for a game winning touchdown and have it negated by a stupid holding call. (read this nice CBS sports article about how Orakpo had been running wild against the Dallas line the while game, beating up on Barron at every chance.)

It was like watching a Resident Evil movie. No, check that. The Resident Evil movies are much more entertaining than that game last night. Maybe closer to Aliens vs. Predators.

What kind of narrative is this to start a season? Luckily for me my adopted team, the Seahawks, had a wonderful game to start what I hope will be an exciting season.

And the team from my old hometown, the Houston Texans, beat the Colts. Another nice game with a wonderful narrative.


[Updated] I might get an iPhone 4 just for this – HDR

HDR photography with iPhone 4 and iOS 4.1: how good is it?
[Via Ars Technica]

Apple CEO Steve Jobs revealed during the recent Apple media event that iOS 4.1 would add a new feature to the iPhone 4: high dynamic range photography. The technique has been widely used to create often dramatic images of landscapes, scenery, and still lifes using digital cameras. In fact, several apps already exist for doing HDR photography with an iPhone.

But what’s so great about HDR photography? And is Apple’s new HDR feature any good? Ars dug in to find out.

[More]

This is my favorite new development for the iPhone 4 and might be responsible all by itself for me upgrading my iPhone 3. The software takes care of all the details. Yes, maybe doing it in Photoshop or another application could produce some better results but, just like programmed exposure made camera use simple, so will this approach with respect to HDR.

I expect every camera will come with this sort of in camera processing, with some added bells and whistles, that will make things even more interesting. I wonder if the same sort of thing could be done with video and a really fast processor? [Updated: I did a face palm as soon as I posted this. Of course video will probably not work well as HDR is really only good for static scenes, not ones that are moving, which is what most video would be of. I guess HDR might be possible for time lapse videos but that is a pretty limited use of a camera.]

More routes to iPad sales is great

ipad by Yutaka Tsutano

Target rumored to sell Apple’s iPad in stores starting Oct. 3
[Via AppleInsider]

New evidence suggests that Target’s U.S. stores may start offering the iPad on October 3, expanding the retail presence of Apple’s touchscreen tablet.

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As with the iPod, having lots of retail opportunities for iPad sales will be a huge plus. Many more people are close to a Target than an Apple store.

The more people that can touch an iPad, the more Apple will sell.

A lovely example of good science reporting

forest fire by phidauex

Ecopolitology: Big fire in beetle-wrecked forest. But are dead trees more flammable, really?
[Via Knight Science Journalism Tracker]

Ecopolitology is an environmentally-oriented new media outlet in Fort Collins, Colorado (see its ‘about’ ). From the looks of one example it is providing old-fashioned journalism – nimble and multiply sourced and with a timely hook. The story is by Timothy B. Hurst, its editor and founder. It is about a big fire burning through a pine beetle-blasted lodgepole forest and a new report that addresses what seems a dumb question: Are forests full of dead, red-needled and crackly dry conifers any more likely to go up in flames than nice green ones?

Answer: looks like no.

I went looking for coverage of this news deliberately. A few days ago NASA’s Goddard Space Center put out a press release – linked in Grist below – with an eye-opening spot of news. Researchers at the University of Wisconsin teamed up with NASA LandSat imagery analysts to figure out whether western forests hit hard by beetles are any more likely to host wildfires than are green and presumably healthy tracts? Teams from the National Park Service and elsewhere helped get ground truth, calibrating the LandSat data. Result: hold that beetle-killed “tinderbox” talk. Dead forests, the researchers surmise now that the data make them think about it harder, drop needles fast and their flammable oils degrade.

Such effects seem to mean that dead stands of trees don’t support crown fires any better than live ones. Not worse, either, maybe, but the data say don’t blame the dead trees for the recent upsurges in wildfires (blaming them both, however, on warming climate is a good bet, the scientists say).

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Taking some information, provided via a NASA report, that seems counter-intuitive is always a good thing to write about. Discussing how tender needles and wood full of sap are possibly more flammable than dead wood, or at least as flammable, provides some wonderful insight into the data from the report.

But the thing that kicks this into a higher strata was this little bit, something that demonstrates how good science leads to more questions, ones which can produce a greater understanding.

Hurst took the NASA report, knitted it into news on the Fourmile Fire near Boulder, and got himself a story.

By the way, I mentioned this story and study to Mrs. Tracker this morning. She exclaimed of course there aren’t so many fires in those dead trees – who would want to go camping there? Hmmm. So, having not read the formal report, one does wonder if they considered the percentage of wildfires set by careless or pyromaniacal people and, if it’s significant, corrected for the different number of visitors to dead versus live forests.

This adds a nice layer to the report, demonstrating how the scientific process really works. It also shows some nice insight because those sorts of questions can only come up if people get the science.

The fire rates may seem the same between live and dead trees, but humans, who are most responsible for fires, really don’t visit dead tree areas. Dead trees may be more flammable but since fewer people visit the rates seem the same.

How would we measure that difference? Perhaps looking only at fires caused by lightening, which should be randomly placed, might help. Or see if there really is a correlation between popularity and fires?

So now we want to dig deeper into the report to find out more.

It is hard enough to get across scientific data and knowledge to lay people. But, to also provide insights into how this knowledge leads to the need for further data, is something not often seen.

That is why I love sites like Tracker because they often provide some wonderful insights, not only into the reporting of science but also into the scientific process. This helps people develop a better understanding of the underlying principles, not only of the world around us but also of science itself.

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