I busted a gut with this movie about buying an iPhone

Why people buy iPhones
[Via Scripting News]

[Youtube=http://www.youtube.com/v/FL7yD-0pqZg&hl=en_US]

BTW, I lined up to buy an iPhone 4 on the first day.

“I don’t care.”

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While NSFW, my son and I laughed as hard as is possible. It starts as one of the best ‘rake’ jokes and then just gets better.

Posted in General. Tags: . 1 Comment »

Two examples of how modern technology enhances understanding

Explaining Complex Concepts with Sophisticated Infographic Animations
[Via information aesthetics]

infographic_animation_phenomena.jpg
This week, at least 2 instructive movies appeared that use various forms of infographic animation to explain some complex phenomena, ranging from the intrinsics of baseball pitching over the various technicalities of drilling oil spill relief wells.

Watch below how BP tries to inform the public about the technical details of its relief well drilling efforts, which also includes the exact video explanation BP uses internally for their own personnel currently present on their rigs. Except of the amount of jargon and the various abbreviations, the movie does make clear why this operation seems to take so long. For those interested, the static infographic can be downloaded at BP’s website.

Or watch the The New York Times infographic animation How Mariano Rivera Dominates Hitters [nytimes.com] and learn about the differences between a ‘fastball’, a ‘cutter’ and a ‘slider’. This movie also includes an impressive frame-freeze that highlights the potential ball trajectories at the exact moment the batter must makes the swing decisions. (via @blprnt)

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The baseball infographic is outstanding. The NYT is outstanding here, especially with its sports graphics (the World Cup realtime reports are fun to watch while watching the game.

Here, we take something baseball does really well – collect a lot of information – and put it into a visual form that many can instantly get. The demonstration of the different spins from different pitches is wonderful.

I’d love to see another one dealing with someone like Jamie Moyer, who has succeeded by having great control, ball placement and change of speed.

The stigma of genetic disease

huntington by Beverly & Pack

Huntington’s cases underestimated

[Via Health News from NHS Choices]

“There are far more people with Huntington’s disease in the UK than has been assumed,” said The Guardian. However, stigma and fear of insurance companies leads many to keep their condition a secret, it added.

The news is based on two articles about Huntington’s disease, a progressive, inherited disorder that affects the nervous system, for which there is presently no cure. The disease typically appears in middle age, affecting muscle co-ordination and leading to cognitive decline. One article discusses the negative medical and scientific attitudes towards Huntington’s, which, in the past, had supported the sterilisation of families who carry the gene. The other is a commentary that argues that the estimated prevalence of Huntington’s may be double the standard estimates of about six to seven in 100,000, but that stigmatisation and financial penalties in insurance policies may lead people to conceal the condition.

The articles are timed to coincide with the launch of an all-party parliamentary group to promote greater understanding and awareness of Huntington’s. While both are based to some extent on personal opinion, they highlight a serious issue for sufferers of the disease and their families and will perhaps lead to advances in both treatment and perceptions of this devastating illness.

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The way society deals with Huntington’s disease – a genetic disease for which there is as yet no cure – will give us a hint of what we might expect when each of us has our complete genomes sequenced.

We will have the technology quite soon to determine the genomes for individuals at a very low cost. each of us will then know all about all sorts of genetic problems we each have. Not all will be a devastating as Huntington’s but it is quite likely that many of us carry genes that can be called ‘harmful.’

The stigma still attached to a well-characterized disease may be repeated a multitude of times for almost all of us. I wonder how society will deal with that?

What is important is whether the iPhone makes calls

Analyzing iPhone 4 reception vs. signal attenuation
[Via Edible Apple]

Brian Klug & Anand Lal Shimpi of Anandtech have posted a thorough analysis of the the iPhone 4 antenna and how the device’s signal is affected when held in various positions. Setting up the testing environment, however, was a bit tricky since Apple removed the Field Test from the applications directory in the iPhone 4 filesystem.

Still, Klug and Shimi were able, after a bit of iPhone tomfoolery, to get a “numeric readout of signal strength on a non-jailbroken iPhone 4.” Here’s what they found.

To give you perspective, for a UMTS “3G” plant, -51 dBm is the best reported signal you can get – it’s quite literally standing next to, or under a block away from a tower. At the other extreme, -113 dBm is the worst possible signal you can have before disconnecting entirely. With a few exceptions, signal power as low as -107 dBm is actually perfectly fine for calls and data, and below that is where trouble usually starts. However, you can see just how little dynamic range iOS 4 has for reporting signal; over 40% of the range of possible signal levels (from -99 dBm to -51 dBm) is reported as 5 bars.

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One of the things they found was that, yes, there is greater attenuation of the signal holding the iPhone but the iPhone had higher sensitivity to begin with, so you could still make calls.

The writers at Anandtech had this to say:

From my day of testing, I’ve determined that the iPhone 4 performs much better than the 3GS in situations where signal is very low, at -113 dBm (1 bar). Previously, dropping this low all but guaranteed that calls would drop, fail to be placed, and data would no longer be transacted at all. I can honestly say that I’ve never held onto so many calls and data simultaneously on 1 bar at -113 dBm as I have with the iPhone 4, so it’s readily apparent that the new baseband hardware is much more sensitive compared to what was in the 3GS. The difference is that reception is massively better on the iPhone 4 in actual use.

Putting the antenna outside the phone provides greater reception of signal but also allows greater attenuation with the hand. So you gain a lot in signal strength and reception, some of which may be lost by the hand. On balance, people are reporting being able to receive and make calls in areas they were unable to before.

It seems that the main reason this was noticed had to do more with the way Apple decided to create its meter. It is actually not very informative since most of the signal strength will always be reported as 5 bars, even when you have had attenuation that corresponds to 4 orders of magnitude – dB is a log scale.

To go from 5 bars to 4, there is a loss of 10,000 in signal strength. But to go from 4 bars to 1 is a loss of only 5! In a weak area, you could go from 5 bars to 1 with only a loss 17 dB or about about a 50-fold reduction in signal strength.

In other words, at 5 bars, there can be a change in signal strength of up to 10,000 – about 40 dB – without seeing the bar change at all. But to go from 5 bars to 1, it could take a change in strength of 50 – about 17 dB.

Apple has set the meters such that people think they are in much better reception areas than they are used to. That is, the reception of signal can vary over a range of 10,000 without seeming to change the meter. But a simple loss of signal by 50-fold could take the meter from 5 bars to 1.

So, a lot of people in strong areas are reporting seeing no change in the meter, because a 20 dB attenuation by holding the phone will not appear to change the meter much when it takes up to 40 dB to change it from 5 bars to 4.

Simply adjusting the meter, so that the signal strengths for each bar are set up differently would make the perception quite different.

Any phone manufacturer could make the meter read as many bars as they want. Here, it appears that Apple may have decided that instead of giving each bar equal weight of about 15 dB, it overweighted the meter to make 5 bars cover 40 dB.

If it had weighted things evenly, then people would see a 3 bar dropping to 2 or 1 bars, not 5 bars dropping to 1. Not as much of a surprise.

Someone said the the meter readings are bogus on any phone because the manufacturer can make them read anything.

What is key, though, is that a phone can still make great calls even when highly attenuated if it starts with a higher signal reception.


He gets a bonus, right?

‘How a Broker Spent $520 Million in a Drunken Stupor and Moved the Global Oil Price’
[Via Daring Fireball]

Rowena Mason, reporting for The Telegraph:

By 10am it emerged that Mr Perkins had single-handedly moved the global price of oil to an eight-month high during a “drunken blackout”. Prices leapt by more than $1.50 a barrel in under half an hour at around 2am – the kind of sharp swing caused by events of geo-political significance. Ten times the usual volume of futures contracts changed hands in just one hour.

Now that’s a bender. (Via Chris Espinosa.)

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These are the guys who are in charge of our financial system? Sure makes me think about putting some gold into a mattress.

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