Survey says: most teens don’t have a data plan, almost all send texts
[Via Engadget]
Microsoft and Verizon might think all the kids want to do with their new Kin phones is pay absurd data rates for a half-baked Twitter experience, but it turns out Generation Upload is still actually just Generation Text Message. That’s at least the word according to a Pew Internet Research survey published on April 20th and neatly summed up by a new Flowlogic infographic published today — only 23 percent of American teenagers with cellphones use social networks with their phones, while 72 percent of all teens use text messaging. You might argue that Kin seeks to flip that balance, but Pew found that 63 percent of teens with cell phones don’t have data plans and the vast majority of teen cellphone plans are part of a larger family plan, so the Kin’s $30 / month data rate might be a hard sell to Mom and Dad. We also thought voice calling on the Kin seemed like an afterthought to texting and social networking, but it turns out more and more older kids simply turn to the phone: 77 percent of 17 year olds text each other, but 60 percent of them call each other’s cell phones — and only 33 percent of them connect over social networking sites. The report is actually full of other interesting tidbits like this and the infographic is quite nice, so hit the read links to check ‘em out — perhaps Microsoft and Verizon should do the same.
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I mentioned earlier that teens would probably prefer a cell phone and an iPod touch than a Microsoft Kin. One of the things I said is that they probably do not need a data plan as much as others, since they probably have greater access to WiFi.
Well, this poll indicates that they not only do not need the data plan, they do not use it. They use a cell phone to text not to use data. 63% of the teens do not have data plans at all.
If a child started crying for a Kin, could they be mollified by getting them a new phone plus an iPad? I think so and it would be much cheaper for the parent.
How does MS expect the Kin to be so compelling that it will change the habits of teens all while costing more than what they have now?
Now couple in the fact that the Kin is not very easy to use, as early reviews are discussing, and it seems to me that the Kin phones are trying to tap into a market that can already be filled by the iPod or iPad. Without anything special to accomplish that and while having a cost of ownership over $1000 more.
Who makes these sorts of marketing decisions?


