by army.arch
Questioning “NPR-like” funding for newspaper science section
[Via Knight Science Journalism Tracker]
Last Thursday, the Columbia Journalism Review’s Observatory ran a cheery, and disturbingly off-center, story on the new science section in the McClatchy papers in North Carolina, including the Raleigh News & Observer and the Charlotte Observer.
In a brilliant instance of being unable to see the forest for the trees, the article breezily noted the good news (we all love science sections, don’t we?), and recapped a few recent stories. Rick Thames, the editor of the Charlotte paper, went on about how happy he was to use all the freelance writing talent available to him (he didn’t say what he was paying). The science section’s editor, Ann Allen, emphasized that she was featuring fresh and local coverage. The only hint that something more was going on came in the deck at the top of the post. Mysteriously, it referred to the science section as a “community journalism project.”
Editor Thames said it was a “head turn” that in these difficult times for print, he “was able to grow our newspaper.” (Important safety note: Never trust an editor who uses “grow” as a transitive verb.)
The piece was off-center because the news–and it was big news–came at the end. After all this making nice, Thomas K. Zellers, who wrote the CJR Observatory piece, finally got to the disturbing part: Thames, after deliberating over how he could fund a science section, came across a podcast of NPR’s Science Friday. “If NPR can find a way to support a weekly feature on science,” he remembered thinking, “why can’t a newspaper?”
Thames said he began a search for “someone in the local community” who would underwrite a science section. That helpful community resident turned out to be Duke Energy, one of the largest energy companies in the nation. What a nice story: An energy company helps support a local science section, enriching the community. Thames didn’t mention some of Duke Energy’s other contributions to science, such as doubling its spending to more than $10 million in 2008 and 2009 to fight legislation to cap emissions of carbon dioxide. That tidbit comes from the Charlotte Observer itself, Thames’s paper, in an article last October–before he started the Duke Energy science section.
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Greater transparency is always important. And I recognize that many newspapers try to put up a Wall between the editorial and marketing sides. The worry comes more from self-censorship.
Is the newspaper going to publish science stories that might risk the sponsorships? If Duke Energy is spending tens of millions of dollars fighting legislation dealing with climate change, is the Charlotte paper willing to lose the support of Duke Energy to publish reports on increasing climate change occurring around the world?
The editors of the newspaper know that if they publish items that Duke does not like, Duke can remove their money. So, even if Duke is not involved in making any editorial decisions, the fact is that the editors themselves may censor their own writers, in order to maintain the money from Duke.
Similar things have happened with normal advertising. But I would expect that this sponsorship is for a heck of a lot more money, since it is supporting an entire section and not simply a few ads. Getting money from an organization that can be directly impacted by the reporting does not seem like a good long term idea.
I would love it better if they had multiple sponsors with non-overlapping missions.