by clementpetit2
Shocking! Rob Enderle, who gets paid by Dell, says the Dell Mini 5 is superior to the iPad
[Via Edible Apple]
Rob Enderle likes to tout himself as an “inquiry analyst”, a seemingly made up title that he defines as an analyst “paid to stay up to date on current events and identify trends and either explain the trends or make suggestions, tactical and strategic, on how to best take advantage of them.”
In his capacity as an inquiry analyst, Enderle’s curiously provides his services to a number of major technology companies, including Dell. In fact, it was only a year and a half ago that Enderle was working closely with Dell to develop an MP3 player that would supposedly dethrone the iPod, never mind the fact that by 2008 the MP3-player war was already over.
I bring up Enderle’s ties with Dell to provide a contextual background for Enderle’s latest opinion piece, where he hypes up Dell’s Mini 5 tablet device as being far superior to Apple’s upcoming iPad. So let’s take a closer look at Enderle’s latest masterpiece.
I’ve been using the Dell Mini 5 for a number of weeks now in stealth mode. I also carry the Kindle DX which has a similar sized screen to the iPad and think Apple may have guessed wrong on this product.
Translation: I’m a corporate shill. I’m obligated to write a positive take on the Dell Mini 5 because I’m on Dell’s payroll. And they actually gave me a Dell Mini 5 to play with a few weeks ago, which I’ve since been using in stealth mode!
[More]
I first wrote about Rob Enderle way back in 2003. He said then:
Prejudices and misconceptions about Microsoft make it hard to evalute the company’s merits. The biggest myths about Microsoft are that its desktop products are overpriced, it doesn’t respect its customers, and reliability and security are poor.
Of course, that seems to actually have been the case, especially the reliability and security “myths”. I had noticed the name Rob Enderle several years earlier. He always seemed to show up in various quotes on tech sites, often promoting MS and spreading pretty wild analysis bordering on FUD about Apple.
It appears he is still around, getting quoted all the time. I guess it is a job but trying to compare devices when one is not even available yet, seemingly misunderstanding what the purpose is, seems about par for the course. More from Edible Apple:
Next, Enderle takes the iPad to task for not living up to the Kindle.
I’ve been tracking my Kindle use and my tendency is to use it for nearly two weeks between charges. This is because I tend to read for long times,
Could of fooled me.
Because the battery isn’t very large it actually charges up really fast as well. However the iPad is intended to be on-line all the time, uses a high power (energy) LCD display and likely will have a battery life for reading measured in single digit hours and not double digit days.
Apple has made a big deal of how power efficient the A4 chip within the iPad is, and his argument here boils down to – “The Kindle is better because it uses e-ink and doesn’t provide a web browsing experience.” Never mind the fact that the iPad does so much more than the Kindle DX at nearly the same price, and never mind the fact that Enderle has no way of knowing how long battery life on the iPad will last when reading e-books offline. Enderle here is conveniently comparing a multipurpose tablet device (iPad) to a singular device with only 1 function (Kindle) and naturally only focuses on that one function.
Without a keyboard or flash it can’t be a better laptop for typing, browsing and real work, without phone features it can’t be a better Smartphone. And at 10” if it had phone features you’d better love headsets or speakerphone use.
That’s just the thing, the iPad isn’t trying to be a better laptop.
Enderle has been wrong so many times, especially regarding Apple, that I have taken to using him as a contrarian analyst. In his analysis of the iPhone, again before it came out in 2007, he talked about how the LG Prada had better specs, that the avalability of the iPhone on only one network would be a problem and the high cost would prevent the iPhone from really taking off. He ends his discussion of the iPhone with this:
So while the comparison is kind of fun, the real problem the Prada represents for Apple is it showcases that the cell phone industry is much more capable of running against the iPhone than the MP3 player industry was capable of running against the iPod. More importantly, by creating the iPhone, Apple itself started the move from MP3 players to phones for media and may not be the best positioned to benefit from that move.
Just for historical purposes, the LG Prada sold 1 million units worldwide in its first 18 months of release. The iPhone sold 13 million units in less than 18 months.
The cell phone industry is still not effectively running against the iPhone. In fact, the best marketing against the iPhone is really against the carrier (Verizon vs AT&T) not the phone itself.
Classically, for Enderle, he also touted a subscription service, in the same 2007 article, called Ruckus that he thought was going to bring down iTunes. By 2009 or so. Too bad it closed down early last year.
Because of insights like that, I would usually come out better if I switch to the other point of view than stick with his analysis. Almost like the Monty Hall Problem. My chances of winning are always better if I wait for him to choose a curtain and then pick another one. Perhaps a trained pigeon could do better.
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