by Niko Herlin
Shoddy journalism from Stephen Sackur:
[Via Deltoid]
Read this passage (from a Greenpeace news story):
A recent NASA study has shown that the ice cap is not only getting smaller, it’s getting thinner and younger. Sea ice has dramatically thinned between 2004 and 2008. Old ice (over 2 years old) takes longer to melt, and is also much harder to replace. As permanent ice decreases, we are looking at ice-free summers in the Arctic as early as 2030.
They say you can’t be too thin or too young, but this unfortunately doesn’t apply to the Arctic sea ice. Polar bears are the first to suffer from it, but many other species could be affected as well.
Is this passage about:
A: the Greenland ice sheet
or
B: Arctic sea ice
If you answered “A”, then you may be Stephen Sackur, presenter of the BBC’s HARDtalk, who, despite the repeated references to “sea ice”, decided that Greenpeace was saying that the Greenland ice sheet would melt by 2030. He then ambushed Greenpeace’s Gerd Leipold in an interview, claiming that the passage was “plainly misleading” (See Youtube video). Sackur compounded his error by only reading out one sentence from the passage: “As permanent ice decreases, we are looking at ice-free summers in the Arctic as early as 2030.”, thus not giving Leipold a chance to explain what the passage was about. Leipold agreed that Greenland wasn’t going to melt by 2030 and that if that is what the Greenpeace story had said, then it was a mistake.
[More]
Greenpeace is not one of my favorite organizations and some of their tactics may not be the best strategically, but to take them to task over this? I hate ambushes, because the only real purpose is to make someone LOOK bad on video. There is not real attempt at informing the viewers.
It is all gotcha media, something that tabloid TV does. I’m sorry to see that the BBC is using these approaches. I guess they have to make a buck but if so, there are so many other places where I can get real information and not ‘reality TV.’
Don’t they realize they lessen their brand with crap like this? Maybe not, since they have not made any sort of correction yet.
Technorati Tags: Government, Science

