3 of your office mates have already read this post:
[Via seachangestrategies.com]
Wonderful must-listen Marketplace segment on how hotels persuade guests to re-use towels. Bottom line, I note that says most guests IN THE ROOM YOU’RE STAYING IN have re-used generates the highest level of cooperation.
This has obvious and intriguing implications for our line of work, doesn’t it?
Learning how to leverage social mores can be used for good as well as ill. For too long, corporate ads have used these approaches. Let’s think about how human social networks can be used to change the world for the better.
It is through human interactions that people change their behavior. Peer pressure is not the same as nagging. Nagging is not a successful approach. But there are other ways as discussed in the above link. And ‘being one of the group’ is such a successful strategy.
Technorati Tags: Social media, Sustainability
